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Primer Jewels: Branding

Primer Jewels' mission is to empower women with their elegant line of jewelry using repurposed bullet casings. We wanted to create a visual aesthetic that felt feminine and strong, sporty and delicate.  We landed on a simple polished logo using a blush/camo combo with a mix of a timeless serif (Kings Gambit) and a subtle body font (GeoSans).

Deliverables: Logo, color palette, mood board


Skillsets: Concept design, logo design, typesetting

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