Raythrus: Branding

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After months of staying inside, the summer of 2020 felt like the first chance to break out and get some sun. For those taking extra precautions, a problematic phenomenon occurred: the mask tan.

The owners of Raythrus (a company that manufactured breathable masks that utilized a special technology to let sunlight through) wanted something that felt beachy, fun, and little bit retro.

Skillsets: Typography, Logo, Copywriting, Concept Design, Color Setting, Illustration (Infographics)

Deliverables: Logo, Brand Guide, Photoshopped Renderings, Color, Voice + Tone, Mood Board

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