In 2020, The Fat Radish closed its Manhattan location and focused instead on opening doors in Savannah, Georgia. Now attracting a more casual, beachy clientele, management wanted to explore a rebranding that felt more playful and illustrative to create a fun, casual environment that highlighted the restaurant ethos and menu favorites.

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Deliverables: Logo, Collateral (Menu Design, Business Cards), Merchandise (T-Shirts, Enamel Pins, Tote Bags), Color Palette

 

Skillsets: Illustration, Typography, Pattern Design, Product Development