The Fat Radish: Rebrand & Merchandising
In 2020, The Fat Radish closed its Manhattan location and focused instead on opening doors in Savannah, Georgia. Now attracting a more casual, beachy clientele, management wanted to explore a rebranding that felt more playful and illustrative to create a fun, casual environment that highlighted the restaurant ethos and menu favorites.
Deliverables: Logo, Collateral (Menu Design, Business Cards), Merchandise (T-Shirts, Enamel Pins, Tote Bags), Color Palette
Skillsets: Illustration, Typography, Pattern Design, Product Development