The merchant team at Macy's Merchandising Group challenged us to develop newness that would feel fresh and modern, but still appeal to the traditional holiday customer.
These "Holiday Animals" were created exclusively for Macy's Cellar brand.
Core Words Collection
Cellar's Words collection ha been rapidly expanding, as the trend of words and emotive product continues to be relevant in the market.
Here are a few samples of hand-drawn, original phrases that I have developed since joining Macy's in 2016.